Signal detection systems
A family of services built on one principle — watch a defined surface, catch the moment someone becomes worth contacting.
- 15+Channels across services
- 300+Named accounts under watch
- Same-daySignal detection
Problem
Every audience the business cared about — enterprise accounts, independent professionals, companies actively hiring — became relevant only at specific moments, and there was no way to catch those moments. Research was manual, inconsistent between reps, and always late.
Approach
Rather than one system, several built to the same pattern, differing in what they watch. Account-based monitoring tracks a defined company list across public channels for leadership changes, hiring surges, expansion and funding. Source-based monitoring works the opposite way — it watches open professional communities for people expressing the need itself, surfacing prospects nobody had on a list. Narrower services target single triggers, like companies posting relevant roles. Each scores events for relevance and passes them through an LLM layer that writes a plain-language reason to reach out, aimed at the rep rather than a dashboard, with deduplication so the same event never fires twice.
Outcome
Research stopped being manual across several audiences at once. Account monitoring surfaces five to ten qualifying signals per company per month; source monitoring produces dozens of strong signals daily. Because the pattern is reusable, a new signal source takes days rather than a new project.